-- China will continue to increase the number of Internet users. As of June 2007, China's total of 162 million Internet users, after the United States of 212 million people. But Sino-US nationals of the total number of Internet users in their respective proportion of 12 per cent and 65 per cent. It is estimated that by 2010, China's total number of Internet users will reach 239 million people.
-- Online advertising market continues to develop. China's Internet advertising market in 2007 a growth rate of 50 per cent of the entire advertising market of 6.7 percent in 2006 compared to 5.2 percent rise. Expected by 2008 Olympic Games in Beijing, China's online advertising market growth will reach 50 percent.
-- Continuing efforts to enhance brand advertising. 2007, the Chinese brand advertising market growth rate of 38 per cent, the market size of 586 million US dollars. 2008 is expected to brand advertising market, the annual growth rate will be 38%, the size of the market of 809 million US dollars. Sina, Sohu, Tencent, Inc. is a leader in the market and the main beneficiaries.
-- Internet users weekly network time to continue to maintain a growth momentum. According to CNNIC survey, in June 2007 Chinese netizens average weekly network time of 18.6 hours was five years ago doubled. Internet users network time to promote growth factors include: the past two years, major portal has been an increase in the content of investments, such as the NBA, Olympic Games and other sports events. In addition, China's Internet users think the Internet is a more friendly, more entertainment and an information source.
-- The upcoming 2008 Olympic Games will be to promote China's advertising industry and the development of the advertising market network an important driving force.
-- Portal online advertising business regulatory risks, the market is still lower than those of other networks.
-- Web-search advertising is still in the development stage. 2008 China is expected to search advertising market will reach 562 million US dollars.
-- Network games will be high-speed growth. The successful model of free games, online games market will continue to maintain a healthy development. 2007 online game market size for 1.33 billion US dollars, representing a growth of 55 per cent last year, MMORPG games (of total online game market 85%) reached 1.12 billion US dollars, an annual growth rate of 54 per cent.
